Communications students urged to adapt to changing media landscape
I V Report KARACHI: A senior officer in the Sindh government’s information and public relations setting highlighted the rapidly changing phases of communications, urging universities to equip their mass communication or media students with intelligence to excel in the professional realm. During a meeting with a 19-member delegation of students from the University of Karachi's Mass Communication Department, led by Associate Professor Dr Rana Afzal, and attended by Sindh government’s Director Advertisement Muhammad Yousuf Kabooro, the Director General Public Relations of the Sindh Information Department, Saleem Khan, emphasised the need for advanced skills to succeed in the rapidly evolving media landscape. The media industry has undergone significant changes in the last 15 years, driven by electronic and social media. These advancements have eased journalists' work but also created new challenges. With 35 years of experience in the government's information department, S...